About Me

I’ve been a UX / Product Designer for over 15 years now. During that time I’ve worked on a huge range of projects from marketing sites, tourism websites, apps and intranets. I’m passionate about user experience, and I’m always looking for ways to simplify, reduce cognitive burden and delight the user.

Favourite Work

I love projects that allow me the flexibility to take a solution from research through to animated prototypes. I find prototyping is an essential tool in my work, as it truly allows me to ‘feel’ the flow as a user. It’s often during this stage that I get my best ideas (or discard the lesser ones), and where I spend the most time refining and fine-tuning the experience.

I also place a lot of importance on visual design. Though not a visual designer myself, by trade, I understand a well-polished, high-end design system is essential for showcasing a product, creating a consistent visual identity that builds trust.

Personal Interests

I’m a passionate photography hobbiest. Photography, particularly with 35mm film, captivates me not only as an artistic outlet but also as a means to document my travels and the moments shared with my family. If you’d like to check out my photography please see my Instagram, or my photography website.